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And Collar's clothing is perfect for guys who live in their active-wear but also care about the planet. Their innovative fabric blend ensures maximum performance, while upcycled plastics help keep our waterways and landfills clean.

At The Grounded Company, my team and I had the opportunity to dream up, plan, and execute monthly advertising content for And Collar. We’re proud to have partnered with such a stylish and sustainable brand.

As the creative director, I got to flex my video-making skills, leading the team in brainstorming, shooting, and editing 3-6 stylish ads per month. Each ad was like a mini-movie, with the added bonus of being cut down into three different lengths, allowing And Collar to test and run the best-performing one. It was a thrill to bring our creative ideas to life and help And Collar stand out from the competition.

Case study

And Collar

My role

Creative direction

Videographer

Design team lead

Client

And Collar

Year

2022 - 2023

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