Developed and oversaw the brand identity, strategy, website, ad campaign visuals and copy for Archie which resulted in 10x site visitors.

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Archie, a brand by Nestlé is a high-quality dog food delivery service that partners with local kitchens to offer fresh, on-demand and subscription based meals for your dog(s).

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I was tasked with creating the name, brand, website and creative ads + copy for this project. I managed a team of designers, web developers and motion designers to create Archie.

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The goal of this project was to use targeted ad campaigns to gauge interest for this on-demand and subscription based service.

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The challenge with Archie was creating an entire brand around a product that had yet to exist. The only information given was what they wanted it to be and who it was targeted too. This project required a full team to build out a completely custom website with multiple pages of complex custom code.

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Now you can order food without your dog guilt tripping you when your food shows up on your door. Archie is the go-to solution for dog owners who want to spoil their dog while keeping them healthy and happy.