Redesigned and developed Ascetia's new website, which resulted in a 30x increase of onsite visitors.
Ascetia is a powerful, new health supplement providing industry- leading preventative and curative assistance in the nutrition-based fight against inflammation and its role in chronic conditions.
I was tasked with designing and developing the website as well as finding and purchasing stock photography for marketing and website material.
My process started with a simple website wireframe that was designed with flow and transparency in mind. Once the wireframe was signed off by the client, I designed the website layout and managed a web developer to build out the custom site in Shopify. I also worked with a copywriter to input the verbiage on the site and finish the site off with on-page SEO.
The most challenging part of this project was creating hierarchy rules for color usage on the website. I designed my own set of hierarchy rules to ensure each section contrasted well and never distracted the users from purchasing the product.