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Redesigned and developed Ascetia's new website, which resulted in a 30x increase of onsite visitors.

Ascetia is a powerful, new health supplement providing industry- leading preventative and curative assistance in the nutrition-based fight against inflammation and its role in chronic conditions.

I was tasked with designing and developing the website as well as finding and purchasing stock photography for marketing and website material. 

My process started with a simple website wireframe that was designed with flow and transparency in mind. Once the wireframe was signed off by the client, I designed the website layout and managed a web developer to build out the custom site in Shopify. I also worked with a copywriter to input the verbiage on the site and finish the site off with on-page SEO. 

The most challenging part of this project was creating hierarchy rules for color usage on the website. I designed my own set of hierarchy rules to ensure each section contrasted well and never distracted the users from purchasing the product.

Case study


My role

Art Direction

Website Design

Media Buyer





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