Created ad campaign visuals and copy for 90+ stores in the USA and Canada that was displayed across multiple media formats such as POP, digital, and social. 

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Located in the USA and Canada, Costa Vida is a Fresh Mexican Grill with more than 90+ stores in the USA alone. With spring around the corner, I was tasked with creating multiple assets for their Q2 ad campaigns.

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The goal for Q2 was to drive sales to their Raspberry Chipotle Chicken Salad and their Fresh House-Made Drinks by developing a campaign that generates craving, desire and excitement for these fresh and flavorful menu items.

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The challenge with this project was to leverage the existing photography from previous campaigns and create ads that were fresh and new.

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Before beginning this project, I researched different textures, fonts, and layout formats to create moodboards. This helped me conceptualize what the end product might look like. From there, I created 5 layout options with different design directions. This process helped the client quickly narrow down their favorite to just 2 options and keep to the project timeline.

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The hardest part of this project was fitting the content of the design on multiple formats. The salad had 26 size options while the speciality drinks had 32 size options. I had to be sure at the very beginning that my design would be scalable across all sizes. 

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The final deliverables consisted of 4 campaign options, with 25+ sizes per item. Each campaign will be displayed across sneeze clings, register toppers, social media accounts, TV ads and more this spring in all US + Canada stores.