Transformed brand messaging and strategy, boosting showroom sales by 30% and customer experience ratings to 4.9 stars.

Dixxon, renowned for their limited-time, limited-quantity drops and exceptional flannels, faced challenges expanding their customer base. The Grounded Company was brought in to elevate their brand messaging and target new audiences, aiming to surpass $200 million in annual revenue.

As the creative director, I led a team in developing innovative TOFU ad creative, email flows, retail experiences, and OOH initiatives. Collaborating closely with Dixxon’s stakeholders, we crafted a compelling strategy that resonated with new customers while staying true to their core identity.

Our efforts resulted in a 30% year-over-year increase in retail showroom sales and improved customer experience ratings from 2.3 stars to 4.9 stars. Additionally, we launched a new Welcome Series email flow, generating an incremental $200k in the first month alone. Our ICYMI emails brought in between $60k-$90k per email.

Throughout this project, I acted as the primary point of contact, leading meetings and directing strategy with both the client and our team.

Together, we strengthened Dixxon’s brand presence and set the stage for continued growth.