Refreshed the FFL brand identity, strategy, and launched a new website which has resulted in 150% more YouTube subscribers and 42% more return visitors when compared to his old website.

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Based in Gilbert, Arizona, Financial Fast Lane offers free educational resources for those over 50 looking to retire with financial peace of mind.​

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With over 50k subscribers on Youtube and a bestselling book, Lane wanted a complete brand refresh for his youtube channel and a new educational website where his audience could easily access the free resources he provides. 

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The challenge for this project was to create a simple, but bold new brand identity, strategy and website around the complicated topic of finances. I managed and directed a team of designers, developers, copywriters and photographers to accomplish this project.