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Refreshed the FFL brand identity, strategy, and launched a new website which has resulted in 150% more YouTube subscribers and 42% more return visitors when compared to his old website.

Based in Gilbert, Arizona, Financial Fast Lane offers free educational resources for those over 50 looking to retire with financial peace of mind.​

With over 50k subscribers on Youtube and a bestselling book, Lane wanted a complete brand refresh for his youtube channel and a new educational website where his audience could easily access the free resources he provides. 

The challenge for this project was to create a simple, but bold new brand identity, strategy and website around the complicated topic of finances. I managed and directed a team of designers, developers, copywriters and photographers to accomplish this project.

Case study

Financial Fast Lane

My role

Creative Direction

Brand Strategy

Visual Identity

Brand Messaging

Website Design


Martinsen Wealth Management



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