Naboso is dedicated to helping people improve the way they move, feel, and live by providing the first-ever small nerve proprioceptive insoles and mats designed to stimulate the nervous system and enhance movement.

 

Naboso sought to capture new customers by showcasing how their products can enhance movement. They needed a compelling hero video to share with the world, highlighting the unique benefits of their innovative insoles and mats.

 

To achieve this goal, I led the team in conceptualizing and ideating the video shoot. We focused on creating a look and feel that would inspire and push people to be their best selves, aiming for an aspirational tone rather than relying solely on humor.

​

I played a key role in establishing the visual aesthetic of the shoot, sourcing models and locations, negotiating pricing, and renting equipment and camera crew. Additionally, I sourced voice-over artists and managed the post-production process to ensure timely delivery and various cutdown options. Collaborating on the script, I made adjustments to refine the overall messaging.

​

Once the campaign launched, the client was thrilled with the hero video, which effectively captured the essence of Naboso’s mission. The success of this video inspired a cohesive look and feel for additional marketing materials, including a booth design for IDEA, landing pages, ads, social content, emails, blogs, event posters and flyers, and company swag.

​

The campaign resonated with the audience, emphasizing an aspirational feeling that motivated people to improve their movement and overall well-being. This approach set Naboso apart from competitors who typically focus on humor, creating a unique and inspiring brand presence.

​

Through this campaign, we successfully communicated Naboso’s innovative approach to enhancing movement, helping them capture net new customers and solidify their brand identity in the market.