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10 million batteries are thrown away in the U.S. every day. Every battery bought needs to be produced, shipped, stored, sold and disposed of. With single-use batteries this is a huge waste of the world's resources and creates enormous amounts waste.

Working alongside PBE's internal marketing team, we closely analyzed data and devised fresh strategies to ensure consistent growth each month. As the creative director of the marketing team at The Grounded Company, I spearhead the development of innovative  advertising campaigns every week.

Join the rechargeable revolution with Pale Blue Earth. 

Case study

Pale Blue Earth

My role

Creative direction

Design team lead


Pale Blue Earth


2022 - 2023

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