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Every day, 10 million batteries are thrown away in the U.S. Each battery bought needs to be produced, shipped, stored, sold, and disposed of. With single-use batteries, this is a massive waste of the world's resources and creates enormous amounts of waste.
Working alongside PBE's internal marketing team, we closely analyzed data and devised fresh strategies to ensure consistent growth each month. As the creative director of the marketing team at The Grounded Company, I spearheaded the development of innovative advertising campaigns every week.
Join the rechargeable revolution with Pale Blue Earth.
Case study
Pale Blue Earth
My role
Creative direction
Design team lead
Client
Pale Blue Earth
Year
2022 - 2023
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