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Every day, 10 million batteries are thrown away in the U.S. Each battery bought needs to be produced, shipped, stored, sold, and disposed of. With single-use batteries, this is a massive waste of the world's resources and creates enormous amounts of waste.

Working alongside PBE's internal marketing team, we closely analyzed data and devised fresh strategies to ensure consistent growth each month. As the creative director of the marketing team at The Grounded Company, I spearheaded the development of innovative advertising campaigns every week.

Join the rechargeable revolution with Pale Blue Earth.

Case study

Pale Blue Earth

My role

Creative direction

Design team lead


Pale Blue Earth


2022 - 2023

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