After a trip to the local grocery store to pick up some sunscreen, my wife and I took on another passion project - create a new and improved sunscreen brand.

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The biggest challenge with this project was creating an identity that young mothers with children would be happy to carry in their beach bag. We created a modern identity that appeals to both kid and parent. 

 

Sunny Side Sunscreen is here for both parents and kids. I put together a video below explaining the process.