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After a trip to the local grocery store to pick up some sunscreen, my wife and I took on another passion project - create a new and improved sunscreen brand.

The biggest challenge with this project was creating an identity that young mothers with children would be happy to carry in their beach bag. We created a modern identity that appeals to both kid and parent. 


Sunny Side Sunscreen is here for both parents and kids. I put together a video below explaining the process.

Case study

Sunny Side Sunscreen

My role

Creative Direction

Brand Strategy

Visual Identity

Brand Messaging


Sunny Side Sunscreen



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