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Aspen Salon is all about you! This was a passion project my wife and I worked on. We wanted to disrupt the market and create a brand where everyone feels empowered and taken care of.

At Aspen Salon, your hair should represent your personality. The main challenge for this project is to bring a modern and unique brand strategy to the salon that's reflected in the brand identity.


Aspen Salon empowers women everywhere. It's a place for women to feel beautiful, connected to their community, and empowered to go out and be themselves. We put together a video explaining the process below.

Case study

Aspen Salon

My role

Creative Direction

Brand Strategy

Visual Identity

Brand Messaging


Aspen Salon



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