Designed and developed Uniloc's brand identity, strategy, and website. Managed a team of developers, photographers and designers to create marketing materials for Uniloc.
The Uniloc Brace is an innovative, dual locking ankle brace that has been proven to prevent, protect and support the complete ankle so people living an active lifestyle can do more of what they love.
Uniloc had a solid product with the data and testimonials to back it up. What they were lacking was a strong brand to elevate it to the next level.
I was tasked as the creative director to manage and direct a team of designers, developers, and photographers to envision and create a new brand identity, strategy, and website for Uniloc.
The hardest part about this project was helping the owners trust my vision for Uniloc in the very beginning. Mood boards, customer exploration, and strategy before designing anything visual helped instill confidence in the owners and helped them feel apart of the project.
The electric visual identity and clear, informational messaging is working together to educate and sell the Uniloc Brace to all people living an active lifestyle.