Created the brand identity, strategy and launched the site that YSBA uses to collect donations. Increased productivity of board of directors by creating a purposeful brand strategy.
YSBA is a non-profit that provides a diverse place for youth to have experiences that strengthen their testimony, build new skills and create memories.
The goal of this project was to create a strong brand strategy to help the board of directors make important decisions for the future of YSBA, along with a clear brand identity and user-friendly website.
The challenge with this project was ensuring that the brand strategy and website copy were very clear in telling the audience what YSBA truly is: A diverse place for youth to have experiences that strengthen their testimony, build new skills and create memories.
I managed a team of web developers and designers to fulfill the vision of this project. This project had multiple board members who had buy in on the final design. I was able to manage objections and discuss possible alternative solutions on the spot.
With their new brand strategy, YSBA is now making business decisions that align with their brand vision. Their new website allows visitors to donate to a charitable cause.